People's Choice at the West Midlands Awards

Finalist | West Midlands Awards

Aneesah Masood

Marketing Assistant at Skirting 4 U LTD

Walsall Retail Building Materials and Garden Equipment Team of 11-50

Walking and talking proof that screen time can pay off.

Iconic Content Creator (Instagram)
Iconic Content Creator (TikTok)

About Aneesah

My content journey started many moons ago with a love for editing videos, which somehow evolved into a First Class degree, my first marketing role, and spending far too long tweaking things nobody else will probably notice. But what really drives me goes beyond the creative side. For a long time, I was often the only hijabi in the rooms I found myself in. I was surrounded by incredibly talented people, yet it could be difficult not to feel a little alienated when you couldn’t always see yourself reflected in the spaces you occupied. Rather than trying to make myself fit a particular mould, I began leaning into the things that made me who I am. My culture, my upbringing and the way I learned to see the world as a child all became part of how I approach creativity. I’m now officially known as a “Marketing Genius” at my workplace, which is a running joke but I’ll take it! I’m actually a Marketing Assistant so slowly but surely getting there, and of course, I’m only just getting started!

Aneesah's video

A video from Aneesah is coming soon.

Proudest achievements

My proudest achievement is probably becoming someone my first-year self wouldn’t quite recognise. I started university incredibly introverted (my friends and family would probably struggle to believe that), but came back in second year with a completely different mindset: say yes to opportunities, back myself a little more, and stop overthinking every little thing.
That shift led to being nominated for Inspirational Student of the Year, being put forward by my course leader to deliver a graduation speech, and land my first industry role within 4 months of graduating with a First Class Honours. As the famous Elle Woods said... "What, like it's hard?"
It taught me that sometimes the biggest changes happen when you step outside your comfort zone, even when your comfort zone is very comfortable and has absolutely no intention of letting you leave. More than the nominations themselves, I’m proud of how much I grew, the confidence I built, and the opportunities that followed when I finally started believing in myself!

People's Choice

27 days left to vote

Iconic Content Creator (Instagram)

52 votes

Iconic Content Creator (TikTok)

50 votes

It takes a few seconds and counts straight away.

Find Aneesah online

Website LinkedIn Skirting 4 U LTD on LinkedIn Instagram X Facebook YouTube

About Skirting 4 U LTD

Skirting 4 U is a UK-based manufacturer specialising in made-to-measure skirting boards, architrave, wall panelling and decorative interior mouldings. We help everyone from DIY enthusiasts taking on their first renovation to experienced tradespeople and homeowners looking to put the finishing touches on their spaces. What makes us different is that we manufacture our products to order, giving customers the flexibility to choose from a wide range of profiles, sizes, materials and finishes to suit their projects. Whether you're restoring a period property, updating a modern home or tackling a tricky curved wall, we aim to make finding the right mouldings as straightforward as possible. We put a huge focus on helping customers feel confident with their projects, sharing practical DIY tutorials, fitting advice and renovation inspiration across our social media channels. We want to make home improvements feel a little less daunting and show people just how much of a difference interior mouldings can really make.

About Aneesah's team

I work closely with Celbe, our Marketing Manager, and Alex, our Content Creator. Between us, we're constantly bouncing ideas around, planning campaigns, creating content and finding new ways to showcase what we do. There's a great balance of creativity, collaboration and the occasional questionable idea that somehow turns into a really good piece of content! But our work wouldn't be possible without the wider team. Our Customer Service Team are always on hand to share their product knowledge and answer many customer queries. Our production team are equally important, bringing the products we talk about to life and giving us a behind-the-scenes look at the craftsmanship that goes into every order. What I love most is that everyone brings something different to the table. We're all working towards the same goal of making home improvements easier for our customers, and it's that mix of knowledge, creativity and teamwork that makes us who we are.

The journey

What started as a love for editing videos has grown into a career I’m genuinely excited to build. From volunteering in community marketing to working with an agency, completing Tribera Academy and now exploring everything from social media and content creation to SEO and ecommerce, I’ve been lucky enough to get stuck into lots of different sides of the industry. Along the way, I graduated with a First Class degree in Digital Marketing, learned to trust my creative instincts and realised that I quite enjoy the challenge of figuring out why some ideas work and others… well, don't quite make it out of the drafts. Now, early in my career, I’m focused on learning as much as I can, bringing fresh perspectives to the table and finding ways to combine my creative 'genius' with strategy. I may still be figuring things out as I go, but that’s all part of the fun, of course!

Why your vote matters

I think the biggest reason to vote for me is that I genuinely love what I do. I love being creative, experimenting with new ideas and seeing something I've worked on get people talking. Since joining Skirting 4 U, I've really pushed myself to bring fresh ideas to our social media, step outside of the usual product-focused content and create posts that people actually want to engage with. Not every idea is a winner (although I wish they were!), but I'm always willing to give something a go, learn from it and come back with something better. I’m still early in my career, so I know I have plenty to learn, but I bring a lot of enthusiasm, thought and creativity into everything I do. Being nominated for two Iconic Creator Awards is already such a lovely feeling, especially knowing how many talented people are doing brilliant things in this industry. So, if you appreciate a bit of creativity and a willingness to try new things, I'd be incredibly grateful for your vote!

Help Aneesah win

The People's Choice goes to the nominee with the most votes. Voted already? Send this page to three people who know Aneesah: that is how nominees win.

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People's Choice

27 days left to vote

Iconic Content Creator (Instagram)

52 votes

Iconic Content Creator (TikTok)

50 votes

It takes a few seconds and counts straight away.

People's Choice

27 days left to vote

Iconic Content Creator (Instagram)

52 votes

Iconic Content Creator (TikTok)

50 votes

It takes a few seconds and counts straight away.

Aneesah's road to the ceremony

Nominated
Nominated on 12 October 2026
People's Choice voteYou are here
27 days left to vote
Finalists announced
Aneesah is a finalist
The awards ceremony
Thursday, 26 Nov 2026 at National Conference Centre, Birmingham B92 0EJ

Every vote now carries Aneesah one step closer to that stage.

The people behind Aneesah

AESSK

5 people have left a message of support.

“You got this, queen! 👸🏽 🙌”
AB
“I always knew you’d go far x”
Enayah
“Aneesah DESERVES this award, she’s worked incredibly hard to make Skirting 4 U have a social media presence that performs well and helps highlight the business’s operations alongside personifying it in the best way possible.”
A supporter
“she is theeeeee best in the game for a long time. Aneesah for the win!!!!!! super dedicated to her work and extremely inspiring.”
San❤️
“Well done Aneesah (aka marketing genius) - wish you all the best.”
Kay

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