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West Midlands Awards, 26 Nov 2026

USP Steels Ltd
Finalist | West Midlands Awards

USP Steels Ltd

Marketing & Communications Manager at USP Steels Ltd

Dudley Mining Team of 11-50

Setting the pace for the future of steel.

  • B2B Thought Leader of the Year Award
  • Business of the Year Award

About USP

Since our establishment in 2016 and launch in 2017, we've grown into a leading name in the UK steel industry, combining extensive stockholding, advanced in-house processing capabilities and strong European mill partnerships with a customer-first approach. What drives us is progress. We're continually investing in our people, facilities, technology and processing capabilities to strengthen our offering, improve efficiency and stay ahead of customer demand. What we're known for is reliability, flexibility and delivering on our promises. From competitive pricing and fast turnaround times to knowledgeable support and long-standing customer relationships, we pride ourselves on making steel supply straightforward. At our core, we're an independent business with big ambitions, driven by our people, strengthened by our partnerships and united by a shared commitment to excellence.

USP's video

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Proudest achievements

  • Growth: Becoming the UK's largest independent steel sheet and plate stockholder since our establishment in 2016.
  • Turnover: Achieving £101 million in revenue in 2025, reflecting sustained commercial success.
  • Employment: Building a workforce of over 110 people, creating jobs and career opportunities.
  • Apprenticeships: Supporting seven apprentices, representing approximately 6% of our workforce.
  • Expansion: Acquiring our new headquarters in Dudley in 2025, supporting future development.
  • Capacity: Establishing in-house processing capabilities with an annual capacity of 400,000 tonnes.
  • Performance: Processing a record 23,329 tonnes of steel in July 2026.
  • Innovation: Investing in two additional decoiling lines arriving in 2027.
  • Partnerships: Building strong relationships with leading European steel mills.
  • Logistics: Providing next-day GB delivery and real-time tracking through A Hingley Transport.
  • Recognition: Ranking No. 1 in the RSM Top 100 Industrials 2024 and No. 40 in the FEBE Growth 100 2024.
  • Fundraising: Raising £3,960 for Guts UK through employee fundraising and company-matched donations.
  • Service: Building lasting customer relationships through reliable supply, flexibility and knowledgeable support.

People's Choice

26 days left to vote

B2B Thought Leader of the Year Award

1 vote

Business of the Year Award

1 vote

It takes a few seconds and counts straight away.

About USP Steels Ltd

USP Steels is the UK’s largest independent steel sheet and plate stockholder, supplying and processing high-quality steel for businesses across a wide range of industries, including manufacturing, engineering, fabrication, construction, agriculture and laser cutting. We help businesses source the steel they need, when they need it, combining extensive stock availability with advanced in-house decoiling, slitting and blanking capabilities. From individual orders to high-volume processing requirements, we provide flexible, reliable solutions tailored to our customers’ needs. What sets us apart is our combination of scale, independence and service. With strong European mill partnerships, significant investment in our facilities and technology, and an annual processing capacity of 400,000 tonnes, we have the infrastructure to deliver at scale without compromising on flexibility or customer care. Supported by knowledgeable teams, competitive pricing and fast, reliable nationwide delivery, we pride ourselves on building lasting partnerships and making steel supply as straightforward as possible. We're more than a steel stockholder. We're a forward-thinking business committed to investing in our capabilities, supporting our customers and continually raising standards across the industry.

About USP's team

Behind USP Steels is a dedicated team of over 110 people, united by a shared ambition to deliver exceptional service, drive innovation and continually improve. From our warehouse operatives and processing teams to sales, marketing, transport, production, quality, finance, IT and management, every department plays a vital role in keeping our business moving. Together, they ensure our customers receive the right steel, processed to their requirements and delivered when they need it. Our people have been instrumental in USP's growth, helping transform the business from its beginnings in 2016 into the UK's largest independent steel sheet and plate stockholder. Their knowledge, hard work and willingness to go the extra mile have helped us build lasting customer relationships, increase processing capabilities and achieve significant milestones. We're equally committed to developing the next generation of talent. With seven apprentices representing approximately 6% of our workforce, we're investing in practical skills, recognised qualifications and long-term career opportunities. What makes our team special is their collective determination to succeed. Different roles, experiences and expertise, but one shared goal: to keep improving, support one another and deliver the very best for our customers.

The journey

USP Steels was established in 2016 with a clear ambition: to challenge the traditional approach to steel stockholding and build an independent business that puts customers, service and flexibility first. What began as an ambitious vision has grown into the UK's largest independent steel sheet and plate stockholder, built through determination, strategic investment and a willingness to do things differently. Our journey hasn't simply been about increasing turnover or tonnage. It's been about building the infrastructure, relationships and expertise needed to support sustainable growth. From developing strong partnerships with leading European steel mills to investing in advanced processing equipment, every milestone has strengthened our ability to deliver for customers. One of our most significant achievements has been expanding our in-house processing capabilities, giving customers greater flexibility, faster turnaround times and access to an extensive range of steel products. In 2025, we took another major step forward with the acquisition of our new headquarters at Pedmore Road, Dudley. This investment represents the next chapter in our growth, bringing together our people, stockholding and processing operations while creating the space for further expansion. Our progress has been made possible by a dedicated team, loyal customers and trusted suppliers who have supported us throughout our journey. Together, we've navigated changing market conditions, industry challenges and periods of rapid growth without losing sight of what matters most: delivering on our promises. As we celebrate our tenth anniversary in 2026, we're proud of how far we've come, but even more excited about what's ahead. With two additional decoiling lines arriving in 2027, we're continuing to invest in the capacity, technology and people needed to shape our future. Our story is one of ambition, resilience and continuous progress, and we're only getting started.

Why your vote matters

Your vote would mean a great deal to everyone at USP Steels. Behind our growth and achievements is a team of hardworking, dedicated people who take pride in what they do every day. From the warehouse and production lines to the office and beyond, every individual has played a part in making USP the business it is today. As we celebrate our tenth anniversary, receiving your support would be a fantastic way to recognise just how far we've come and the collective effort that has made it possible. For us, it's not just about business success. It's about the people, partnerships and relationships we've built along the way, the challenges we've overcome and our determination to keep improving. Your vote would be a real boost for our entire team, recognising their commitment, passion and hard work while motivating us to continue raising standards across the steel industry. Thank you for being part of our journey and supporting the people behind USP Steels.

Help USP win

The People's Choice goes to the nominee with the most votes. Voted already? Send this page to three people who know USP: that is how nominees win.

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People's Choice

26 days left to vote

B2B Thought Leader of the Year Award

1 vote

Business of the Year Award

1 vote

It takes a few seconds and counts straight away.

People's Choice

26 days left to vote

B2B Thought Leader of the Year Award

1 vote

Business of the Year Award

1 vote

It takes a few seconds and counts straight away.

USP's road to the ceremony

  1. Nominated

    Nominated on 8 September 2026

  2. People's Choice voteYou are here

    26 days left to vote

  3. Finalists announced

    USP is a finalist

  4. The awards ceremony

    Thursday, 26 Nov 2026 at National Conference Centre, Birmingham B92 0EJ

Every vote now carries USP one step closer to that stage.

The people behind USP

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