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West Midlands Awards, 14 Jan 2027

Laura McKenzie
Nominated | West Midlands Awards

Laura McKenzie

Web Analytics Specialist at Cloudy Day Digital

5 to 10 years experience Royal Leamington Spa Data Infrastructure and Analytics Team of 1
  • Data & Analytics Director of the Year Award
  • Founder of the Year in Technology
  • Women Entrepreneur of the Year Award
  • Women-Led Small Business of the Year

About Laura

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Proudest achievements

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People's Choice

21 days left to vote

Data & Analytics Director of the Year Award

Founder of the Year in Technology

Women Entrepreneur of the Year Award

Women-Led Small Business of the Year

It takes a few seconds and counts straight away.

In Laura's own words

My clients are ambitious, creative, and brilliant at what they do. But they all came to me with the same feeling of being 'busy but not effective.' They were exhausted. Exhausted of guessing if their marketing is actually working, and exhausted of constantly being on that hamster wheel of hustling. I'm Laura, founder of Cloudy Day Digital. I fix that confusion. I m a Data-Informed Marketing Strategist. That's a simple way of saying I don't just give you more reports; I give you answers. My job is to find the real story your data is trying to tell you - where you're connecting with customers, and where your sales journey is leaking money. This is a partnership. I dig into your data, and together we build a clear, jargon-free measurement plan, and you get a single, simple dashboard that shows you exactly what's moving the needle. No shiny new software changes every other week, just an honest plan that you can stick to and adapt when needed. My approach is this: Real, resilient business growth isn't abouc fixes. It s about having a clear strategy you can trust, especially on an average, cloudy monday. It s about making confident decisions, and knowing your marketing is finally working as hard as you are. If you re ready to swap 'busy' for 'effective', DM me for a no obligation chat or visit cloudydaydigital.

From Laura's LinkedIn profile.

Why your vote matters

Behind every nomination is someone who keeps turning up, day after day, often when nobody is watching. Laura is one of those people. Your vote takes a few seconds. It tells Laura that the work has been seen, that it matters, and that people are proud of it. For a nominee, that can be the moment that makes the whole year.

Help Laura win

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People's Choice

21 days left to vote

Data & Analytics Director of the Year Award

Founder of the Year in Technology

Women Entrepreneur of the Year Award

Women-Led Small Business of the Year

It takes a few seconds and counts straight away.

People's Choice

21 days left to vote

Data & Analytics Director of the Year Award

Founder of the Year in Technology

Women Entrepreneur of the Year Award

Women-Led Small Business of the Year

It takes a few seconds and counts straight away.

Laura's road to the ceremony

  1. Nominated

    Nominated on 2 November 2026

  2. People's Choice voteYou are here

    21 days left to vote

  3. Shortlist announced

    The judges choose the finalists

  4. The awards ceremony

    Thursday, 14 January 2027 at TBC, Birmingham

Every vote now carries Laura one step closer to that stage.

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